About

A gold-colored bulletproof-style target with concentric circles and crosshairs against a black background.

Beginnings

I started on stages and in front of the camera in the pursuit of being a solid example of culture, skill, and positive impact. I have always been a creative individual — an artist as a youth who was introduced to computers and design at an early age by my father. In following my passions, I have always been a disciplined learner who feverishly practiced the skills that were innate to my being. My goal has been to be an expression of style that has been cultivated through culture; a humble example.

As I navigated my way through entertainment, music, sports, and fashion, I became enamored with brands, ads, and influence. I led with my natural talent by becoming a professional performer, a published model, and known throughout a variety of cultures. In the background, however, I was simultaneously growing my design skills through education, mentorship and dedicated effort.

Leon McKenzie, 'PRO' stands outdoors at the AT&T Discovery Zone in downtown Dallas, smiling, wearing a gray t-shirt, iridescent green drawstring pants, Rookie Of The Year Jordan 1's, and a green baseball cap.

Leon McKenzie is standing next to Luka Doncic, standing on a balcony with a cityscape in the background after gifting him a MIEL Y NOIR package. They are smiling and holding a customized Dallas Mavericks hoodie.

A man performing a handstand street dance move outdoors on a city sidewalk, wearing black hoodie, blue jacket with white stripes, black cap, and bright yellow shoes.

A young man stands in front of a chain-link fence, wearing a beige long-sleeve shirt, dark green pants, and sneakers, holding a bag in his left hand.

A person wearing a black cap, black face mask, denim jacket, ripped jeans, and white Sneakers, standing in an elevator with geometric wall panels.

A man wearing a baseball cap and hoodie singing into a microphone on stage with colorful lights and smoke.

A young man walking on a city sidewalk during sunset, carrying a bag, wearing sunglasses, a cap with a 'P', a star-patterned sweater, and camouflage jacket tied around his waist.

Breakdancer performing on stage with red lighting and stage equipment in the background.

A person is jumping in front of a mural on a brick wall that depicts a large hand holding a small bird, with other birds flying in the background.

A person standing in a foggy outdoor setting wearing a camouflage poncho, a black cap, ripped jeans, and neon yellow shoes.

Person in a rotational pose adjusting sunglasses, wearing a black shirt with floral design, gray sweatpants, and colorful sneakers.

A young man wearing a white Chicago Bulls basketball jersey with the number 23, a black cap with 'le miel' written on it, a gold watch, a bracelet, and earrings, standing indoors near a wooden door, looking at the camera.

A man wearing a gray baseball cap with 'Los Angeles' and 'Ford' embroidered on it, a gray T-shirt, and sunglasses, holding a microphone on stage with blue lighting.

Person performing a breakdance move on the floor while holding a football, with a shadow cast on a wall in a dark setting.

A man sitting on a stool on a wooden dock by the water, wearing a black cap, reflective sunglasses, a red and black checkered shirt, ripped jeans, and bright yellow neon green, holding a mug.

Black and white pinhole camera portrait of a young man in formal attire, with a bow tie, holding his chin with one hand, looking directly at the camera.

A man wearing a black baseball cap, black hoodie, olive green bomber jacket with a gold zipper, and dark pants, standing indoors near large windows with brick and white walls, and a tan vintage-style armchair in the background.

Person wearing a black hat, black hoodie, and olive green pants, jumping mid-air with red sneakers against a white background.

Leon McKenzie standing next to Dirk Nowitzki. They are together at SMU Tennis Complex, smiling, with Dirk holding a MIEL Y NOIR gift box which included a customized jersey and other items.

Present Day

I’ve had the opportunity to work with successful, nationally-recognized business leaders, creatives, and organizations across the Dallas Metroplex and beyond. Key roles in social media, design and branding shaped my understanding of creating visual impact and engaging client experiences. Through countless in-person and online interactions, I’ve honed abilities in social listening, behavioral pattern recognition and relationship development.

From being widely known as a professional performer, I have, in parallel, become a professional in my career by earning merits for hard work, vision, and talent. My value is in providing clear design that is well communicated, functional and aesthetically on brand — clean presentation with an added sense of ‘cool’.

Learn more about my technical skills below.

“The concept of being ‘The Professional’ is to align with the idea of taking what I do seriously. And, using the prefix ‘PRO’, means that I’m for all good things.”

Close-up of a gold-colored rifle scope reticle with crosshairs against a black background.

This is written without the assistance of ChatGPT™ or any AI-powered generative tools. All images are original and edited by human beings.

Leon S. McKenzie

INFJ-A • 58% Extroverted • 66% Intuitive • 67% Feeling • 74% Judging • 56% Assertive

• Type: Diplomat • Confident Individualism

• Citizenship: USA & Canada

• English | Advanced comprehension

• French | Intermediate comprehension

• Willing to relocate

• Willing to travel

To see my work on UI/UX Case Studies, click HERE. Note: best viewed on desktop

Stack of certification documents, with the top one titled 'Google UX Design Certificate of Completion'

+Design Tools

Close-up of a gold-colored target or crosshair with concentric circles and crosshairs against a black background.

Colorful letter F with rounded shapes in red, orange, blue, and green

Small artist's palette with six color spots

Adobe Illustrator | +12 years

High proficiency. I can design almost anything with Illustrator. Graphics, portraits, products, landscapes, all with a level of comparable realism. Logos, banners, flyers, cards, packaging, layouts, booklets, etc. — anything for digital and for print.

Adobe Photoshop + Lightroom | +8 years

Intermediate proficiency. Medium-tier photo manipulation — cleaning up aesthetics, inserting additional imagery, removing aberrations. Generative AI and prompting. Primarily skilled with headshots, lifestyle and product photos.

Adobe After Effects | +1 year

General proficiency. Capable of standard edits: easy ease, rotation, transitions, and light movement. Organized layering and edits primarily for social media.

Adobe Premiere Rush | +4 years

High proficiency. Skilled at using the simplified interface to produce multiple video edits. Capable of chopping footage, swapping clips, adding audio, and editing within the platform.

Figma | +3 years

General proficiency. I was introduced to Figma during my UI/UX certification, and with it’s similarities to Illustrator, I am capable of building functioning prototypes, wireframes, and web layouts.

Canva | +2 year

High proficiency. Creating designs and templates, editing templates and designs within the interface; animations and full layout capabilities due to similarity of Illustrator, InDesign, etc.

Google Veo + MidJourney | +1 year

Generative AI and detailed prompt writing for photos and video composition.

+Social Media

TikTok | +5 years

Setup, posting content, edits (captions, hashtags, transitions, filters).

Instagram | +9 years

Everything from the avatar to posts, captions, reel covers and layout. General work with Instagram ads and analytics.

Meta / Facebook | +12 years

Headers, avatars, copywriting, posts for business accounts. Working familiarity with Facebook Ad Management and analytics.

+Additional Tools

MailChimp | +8 years

All aspects of campaign setup, design and delivery of emails. List management, segmenting, and content formatting for positive, consistent open rates.