Leon S. McKenzie

A Portrait Photo By Travis Lilley •

INFJ-A • 58% Extroverted • 66% Intuitive • 67% Feeling • 74% Judging • 56% Assertive

• CITIZENSHIP: USA + Canada •

ENGLISH: Advanced Comprehension •

FRENCH: Intermediate Comprehension •

A Portrait Photo By Travis Lilley • INFJ-A • 58% Extroverted • 66% Intuitive • 67% Feeling • 74% Judging • 56% Assertive • CITIZENSHIP: USA + Canada • ENGLISH: Advanced Comprehension • FRENCH: Intermediate Comprehension •

THE PROFESSIONAL | A CREATIVE ASSET

I am a designer, creative, and artist experienced in creative problem-solving, high-level performance and developing killer cool content for brands and businesses.

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TOOLS OF THE TRADE

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Small artist's palette with six color spots

Adobe Illustrator‍ ‍

High proficiency. Graphic design, technical illustration, digital portraits. Logos, banners, flyers, cards, packaging, layouts, booklets, virtually anything for digital and for print.

Adobe Photoshop + Lightroom‍ ‍

Intermediate proficiency. Photo editing, photo manipulation, product image composition. Generative AI and prompting.

Adobe After Effects‍ ‍

General proficiency. Standard video editing, transitions, light animation. Organized layering and edits web and social media.

Adobe Premiere Rush

High proficiency. Video editing, multiple edit production. Capable of chopping footage, swapping clips, adding audio, and editing within the platform.

Figma‍ ‍

General proficiency. Prototyping, wireframing, web layouts.

Canva‍ ‍

High proficiency. Creating designs and templates, editing templates, light animations, full layouts for social media

Google Veo + MidJourney‍ ‍

Generative AI and detailed prompt writing for photos and video composition.

TikTok‍ ‍

Setup, posting content, edits (captions, hashtags, transitions, filters). Research and trend identification.

Instagram‍ ‍

Everything from the avatar to posts, captions, reel covers and layout. General work with Instagram ads and analytics.

Meta / Facebook‍ ‍

Headers, avatars, copywriting, posts for business accounts. Working familiarity with Facebook Ad Management and analytics.

MailChimp‍

All aspects of campaign setup, design and delivery of emails. List management, segmenting, and content formatting for positive, consistent open rates.

To see my work on UI/UX Case Studies, click HERE. Note: best viewed on desktop

NOTABLE ACCOLADES

As a passionate contributor to arts, entertainment and culture, I have been blessed to be recognised my community for creative and performative achievement.

Biography

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Beginnings

I started on stages and in front of the camera in the pursuit of being a solid example of culture, skill, and positive impact. I have always been a creative individual — an artist as a youth who was introduced to computers and design at an early age by my father. In following my passions, I have always been a disciplined learner who diligently practiced the skills that have been innate to my being. My goal has been to be an expression of style that has been cultivated through culture; a humble example.

As I navigated my way through entertainment, music, sports, and fashion, I became enamored with brands, ads, and influence. I led with my natural talent by becoming a professional performer, a published model, and known throughout a variety of cultures. In the background, however, I was simultaneously growing my design skills through education, mentorship and dedicated effort.

Leon McKenzie, 'PRO' stands outdoors at the AT&T Discovery Zone in downtown Dallas, smiling, wearing a gray t-shirt, iridescent green drawstring pants, Rookie Of The Year Jordan 1's, and a green baseball cap.

Leon McKenzie is standing next to Luka Doncic, standing on a balcony with a cityscape in the background after gifting him a MIEL Y NOIR package. They are smiling and holding a customized Dallas Mavericks hoodie.

A man performing a handstand street dance move outdoors on a city sidewalk, wearing black hoodie, blue jacket with white stripes, black cap, and bright yellow shoes.

A young man stands in front of a chain-link fence, wearing a beige long-sleeve shirt, dark green pants, and sneakers, holding a bag in his left hand.

A person wearing a black cap, black face mask, denim jacket, ripped jeans, and white Sneakers, standing in an elevator with geometric wall panels.

A man wearing a baseball cap and hoodie singing into a microphone on stage with colorful lights and smoke.

A young man walking on a city sidewalk during sunset, carrying a bag, wearing sunglasses, a cap with a 'P', a star-patterned sweater, and camouflage jacket tied around his waist.

Breakdancer performing on stage with red lighting and stage equipment in the background.

A person is jumping in front of a mural on a brick wall that depicts a large hand holding a small bird, with other birds flying in the background.

A person standing in a foggy outdoor setting wearing a camouflage poncho, a black cap, ripped jeans, and neon yellow shoes.

Person in a rotational pose adjusting sunglasses, wearing a black shirt with floral design, gray sweatpants, and colorful sneakers.

A young man wearing a white Chicago Bulls basketball jersey with the number 23, a black cap with 'le miel' written on it, a gold watch, a bracelet, and earrings, standing indoors near a wooden door, looking at the camera.

A man wearing a gray baseball cap with 'Los Angeles' and 'Ford' embroidered on it, a gray T-shirt, and sunglasses, holding a microphone on stage with blue lighting.

Person performing a breakdance move on the floor while holding a football, with a shadow cast on a wall in a dark setting.

A man sitting on a stool on a wooden dock by the water, wearing a black cap, reflective sunglasses, a red and black checkered shirt, ripped jeans, and bright yellow neon green, holding a mug.

Black and white pinhole camera portrait of a young man in formal attire, with a bow tie, holding his chin with one hand, looking directly at the camera.

A man wearing a black baseball cap, black hoodie, olive green bomber jacket with a gold zipper, and dark pants, standing indoors near large windows with brick and white walls, and a tan vintage-style armchair in the background.

Person wearing a black hat, black hoodie, and olive green pants, jumping mid-air with red sneakers against a white background.

Leon McKenzie standing next to Dirk Nowitzki. They are together at SMU Tennis Complex, smiling, with Dirk holding a MIEL Y NOIR gift box which included a customized jersey and other items.

Present Day

I’ve had the opportunity to work with successful, nationally-recognized business leaders, creatives, and organizations across the Dallas Metroplex and beyond. Key roles in social media, design and branding shaped my understanding of creating visual impact and engaging client experiences. Through countless in-person and online interactions, I’ve honed abilities in social listening, behavioral pattern recognition and relationship development.

From being widely known as a professional performer, I have, in parallel, become a professional in my career by earning merits for hard work, vision, and talent. My value is in providing clear design that is well communicated, functional and aesthetically on brand — clean presentation with an added sense of ‘cool’.

This is written without the assistance of ChatGPT™ or any AI-powered generative tools. All images are original and edited by human beings.

“Branding whatever you do is part of helping people identify your work. I chose ‘PRO’ because of the general familiarity with the film ‘Leon’, the fundamental definitions of the word, and because I identify with the ethos of being a professional.”